Those waiting on their order who received no matches will not have to wait long. When production exceeds the orders, then they can begin stocking the storefronts with demonstration units and a new waive of orders will ensue.The first step is being taken by reducing the incentive to 25%.
The next step is eliminating it altogether which should come close to the start of production which would place the current order without incentive at less than a year's wait.
If the production starts and proceeds as planned to about 1,000 a day. The last of the discounted vehicles should end around the first of 2018 and profitability would be increasing as the target production of 250,000 will be in operation making those economies of scale increase the profit margin.