The P5: What Would You Change?

[RUCRAYZE]

"Trikke!" sounds like something an Aussie might yell when spotting an Elio for the first time.

well said bloke, pass me an amber fluid

 

[floydv]

That's what Chevrolet thought when they came out with the Beretta.

Not really. The problem Chevy had was that Beretta actually made a car a while back (unsurprisingly called the Beretta). So trademark infringement was a real issue. To my knowledge, Delta faucets has never made nor has any plans to make any vehicles, much less three wheeled ones, and Elio has no plans to venture into consumer appliances. So I stand by my earlier point.

http://www.beretta.com/en-us/world-of-beretta/car-collection/

 

[Jambe]

S is probably for Standardized Production Model.

S is for Spark. (As in oil classifications). E is reserved for ....!

 

[Mel]

Not really. The problem Chevy had was that Beretta actually made a car a while back (unsurprisingly called the Beretta). So trademark infringement was a real issue. To my knowledge, Delta faucets has never made nor has any plans to make any vehicles, much less three wheeled ones, and Elio has no plans to venture into consumer appliances. So I stand by my earlier point.
View attachment 8735
http://www.beretta.com/en-us/world-of-beretta/car-collection/

Nothing was ever mentioned about a Beretta car in their $250 million law suit. The suit was all about quality.

 

[Marshall]

How about a symbol that's unpronounceable.

View attachment 8734

Is that something like Hermaphrodite trumpet player?

 

[floydv]

Nothing was ever mentioned about a Beretta car in their $250 million law suit. The suit was all about quality.

Trademark infringement can involve arguments for dilution (confusing the consumer) or tarnishment (consumers will associate my superior products with your inferior products). You're correct that the lawsuit was about quality (i.e., tarnishment), and as I pointed out, Chevy's defense against the dilution and tarnishment argument fell apart when the Italian company Beretta pointed out that it made a vehicle named Beretta in the 1940s. Beretta's basic argument was, "We're a top-level manufacturer of, among other things, premier guns, and your use of our Beretta trademark tarnishes our worldwide reputation for top quality that we have built over 400 years of manufacturing and craftsmanship." [my paraphrasing.]

 

[NSTG8R]

Is that something like Hermaphrodite trumpet player?

It's what the musician 'Prince' [Little Red Corvette/Party Like It's 1999] legally changed his name to in the 90's, it's supposedly a "love" symbol and allegedly "unpronounceable"...whatever that means [I know...weird, huh.] Well he's since changed it back to Prince, so I guess he's done with it. Sorry...It's kind of a late 80's early 90's Pop Music thing.

 

[floydv]

How about a symbol that's unpronounceable.

View attachment 8734

So you're suggesting EM call the it The 3-Wheeled Vehicle Formerly Known as Elio?

 

[Marshall]

It's what the musician 'Prince' [Little Red Corvette/Party Like It's 1999] legally changed his name to in the 90's, it's supposedly a "love" symbol and allegedly "unpronounceable"...whatever that means [I know...weird, huh.] Well he's since changed it back to Prince, so I guess he's done with it. Sorry...It's kind of a late 80's early 90's Pop Music thing.

I think the question still applies.

 

[NSTG8R]

So you're suggesting EM call the it The 3-Wheeled Vehicle Formerly Known as Elio?

Exactly!

I was beginning to think I would be the only one that gets it.