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Apple and Google Create a Buzz at Frankfurt Motor Show
By JACK EWING 8:49 AM ET
Michael Probst/Associated Press
“Connectivity” has supplanted “horsepower” or “torque” as the prevailing buzzword this year at the International Motor Show in Frankfurt.
The risk is less that cars from technology giants would destroy Mercedes-Benz or BMW, but rather that carmakers would become mere providers of hardware.
Apple and Google Create a Buzz at Frankfurt Motor Show
By JACK EWING 8:49 AM ET
Michael Probst/Associated Press
“Connectivity” has supplanted “horsepower” or “torque” as the prevailing buzzword this year at the International Motor Show in Frankfurt.
The risk is less that cars from technology giants would destroy Mercedes-Benz or BMW, but rather that carmakers would become mere providers of hardware.