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Momentum V83 - To Whom Does The Elio Appeal?

Coss

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Elio Motors Momentum v83
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To whom does the Elio appeal?

New ideas spark new conversations. At Elio Motors, our vehicle is an instant conversation starter. The inquiries are often wide-ranging, from the number of wheels and seats to more technical, engineering questions. Questions will often involve our expected market and to which segment of the car buying population the Elio most appeals. As you can imagine, this area of questioning is interesting because we believe there will be many. Today we will take a look at one market segment that we anticipate being a perfect match, commuters.

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The average American spends 26 minutes per day each way driving to work. The average daily commute has increased 20 percent in duration since 1980. Of all commuters, about 1/4 travel between 16 and 30 miles, while over 10 percent drive upwards of 30 miles to get to work. Americans are increasingly driving further and spending more time just getting to and from work.

Why is the Elio appealing to commuters? The most obvious reason is the superior gas mileage. Let’s suppose a commuter drives 25 miles one-way to work, their vehicle gets 20 MPG, and gas prices are $2.50 a gallon. Over the course of a year, this commuter will spend $1,625 on gasoline. In an Elio, at up to 84 MPG, this same commuter will spend $386 on gasoline. In this scenario, the driver of the Elio will save approximately $1,240 a year in fuel expenses.

There are additional, less obvious reasons the Elio is attractive to commuters. The clear majority of Americans, approximately 76%, commute to work alone. As the Elio will be classified as either a motorcycle or an autocycle, it will be eligible for HOV lane access in most states. This can save Elio drivers a significant amount of time, not to mention white-knuckled frustration.

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The Elio also offers reliability and can save on maintenance costs. Commuter cars on the road are old and getting older, and can require costly unplanned maintenance. With a 3-year, 36,000 mile bumper-to-bumper warranty, the Elio can be used for commutes, giving older vehicles a break from daily wear and tear.

One of our supporters, Mike P, was freshly graduated from college when he received a job offer in a competitive field. One major drawback was the distance from his home to his new employer: just over 30 miles. Lacking the resources to purchase a new vehicle, Mike drives his gas guzzling SUV to and from work, which is one of his family’s largest expenditures. As a mega-commuter, the Elio is attractive to Mike not only for the great gas mileage, but for the low base price. With the Elio, Mike can afford to keep his SUV for his growing family and afford to drive his Elio for commuting.

The Elio is appealing to many different segments of the car buying population for a multitude of reasons. For commuters, they anxiously await a fun-to-drive and economical solution to use as their 5-day-a-week workhorse.

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*MSRP for non-refundable reservations only and applies only until non-refundable and refundable reservations total 65,000. Total current reservations can be seen at: eliomotors.com. MSRP excludes destination/delivery charges, taxes, title, registration, and options/installation.

Certain statements in this email including, but not limited to, statements related to anticipated commencement of commercial production, targeted pricing and performance goals, and statements that otherwise relate to future periods are forward-looking statements. These statements involve risks and uncertainties, which are described in more detail in the Company’s periodic reports filed with the SEC, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements. Forward-looking statements are made and based on information available to the Company on the date of this email. Elio Motors assumes no obligation to update the information in this email.
 

airforceguy6

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Decent presentation, just really wish Elio would practice these announcements a little more...
First off, why the hell is the podium right in front of the vehicle?! Placing it to the left of the front of the vehicle would have provided a better view/presentation of the unveiling, and wouldn't have caused the awkward stepping aside of the podium and blocking the view of the crowd and cameras. Also, still need to work on general speaking skills. Paul sounded like he might have been a little under the weather, so I'll give him a little pass, but started off the presentation with "oh no hands?...I can do this" doesn't send the best message. And yes...if this is the company's attempt to spread the word on the Elio, bad mistake to film it in vertical.

Otherwise, glad to see the company pushing forward...and more than ready to see updates on the remaining E-Series and 100 pre-production vehicles.
 
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