Ross, nearly half of all semi trucks built today are AMTs. Drivers love em (most of the time, but truckers always need something to complain about) because they don't spend all day running up and down the gears in traffic, and companies love em for the reduced training time and less drivetrain damage from bad shifting.
They were a hard sell there at first, been out almost 15 years and really just caught on in the last 5, but the manual big truck is likely an endangered species now as well, as more and more of the old school gear jammers retire.
Some early ones were not good (Meritor), but those still being built are generally million mile units.
They're generically called autoshifts in trucks, and I think that'd be a handy description for Elio to use in marketing. Doesn't sound as scary and high tech as the AMT acronym. I hate acronyms anyhow.