A Rolling Launch is when you launch repeatedly. A Rolling Launch allows you to do almost everything you would do in a "regular" launch with considerably fewer hassles. Using the Rolling Launch model, you can avoid some of the troubles you face when running a launch only one time such as your merchant account being shut down due to a one time abnormal spike in sales, not having the right offer, or experiencing technical or external factors that cause problems with your launch. A Rolling Launch gives you cash flow, allows you to constantly tweak your offering, test and grow your conversion rates each time you launch.
Em will stay in this phase of marketing till the car rolls off the assembly line when ever.
Then they will switch to a phase called a "Roll Out".
This along with word of mouth marketing, is the least expensive way to go.
Word of mouth marketing is like when you get 250 business cards with EM information on it and go down to your local big 3 car dealership and pass them out.
Em's main goal, I believe at this time, is to get as many people they can to learn of the cars existence prior to roll out.
Wither you love it, like it, or could leave it, is not a priority at this point.
That would explain the quality of the prototypes on the road today.
It is not cost effective, nor is it in the best interest of EM to spend time and money trying to keep people satisfied and committed to a product that does not exist at this point in time.
If you love it or like it now, you will most likely love it or like it in the end, one way or the other, and that is what EM is counting on.
Just take what information you get beyond the standard release, (MPG, 5 star, $6,800) and be happy. JMO
Em will stay in this phase of marketing till the car rolls off the assembly line when ever.
Then they will switch to a phase called a "Roll Out".
This along with word of mouth marketing, is the least expensive way to go.
Word of mouth marketing is like when you get 250 business cards with EM information on it and go down to your local big 3 car dealership and pass them out.
Em's main goal, I believe at this time, is to get as many people they can to learn of the cars existence prior to roll out.
Wither you love it, like it, or could leave it, is not a priority at this point.
That would explain the quality of the prototypes on the road today.
It is not cost effective, nor is it in the best interest of EM to spend time and money trying to keep people satisfied and committed to a product that does not exist at this point in time.
If you love it or like it now, you will most likely love it or like it in the end, one way or the other, and that is what EM is counting on.
Just take what information you get beyond the standard release, (MPG, 5 star, $6,800) and be happy. JMO
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