Lil4X
Elio Addict
Most exhibitors don't realize what a huge investment a show is. When you consider the space rental, shipping and "set up fees" (required in some heavily-unionized locations) travel, housing, and feeding your setup crew and staff (don't forget you are probably pulling key execs, engineers, and marketing people away from their daily jobs to cover the show), when you tally it all up, that little $800 show probably set the company back over $20,000.
To make that kind of investment pay off, you need to give serious consideration to the potential for every show where you make an appearance - and just how big your presence should be. It's always a business decision.
To make that kind of investment pay off, you need to give serious consideration to the potential for every show where you make an appearance - and just how big your presence should be. It's always a business decision.
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