The cost of running an Elio is about $2000 a year (depreciation, insurance, plates, and repairs) to break even when your car gets 42 on the hi-way you would have to drive 42,000 miles. If you only get 28 hi-way you would still have to drive 28,000 miles. There are not enough commuters driving that distance, to give a 250,000 annual sales any reasonable prospect for success.