Just for fun, and partly due to recent typing about EM and the negative media, I looked up the Facebook IPO. First off, the press, and the "annalist" were very positive about this IPO. Yes, Facebook was turning a profit. I think they showed a profit in 2009. source We know that the Shreveport press is very negative on EM, but what about the national press? Is EM even on their radar? Facebook filed their S1 Feb 1 2012 and held it's IPO May 18 2012. By my count that's 15 weeks. EM filed their S1 Aug 3 2017, 15 weeks out will be Nov 16 2017+- OH LOOK! we have another month to go. So, given the attention span of the public and the micro time span of the "news cycle". That's plenty of time for the press to hype this thing.