I have a real problem with the modern construct for naming various models with letters and numbers. First they're difficult to remember, and if they are related to something like engine displacement, they change frequently. There were times when car models were named for exotic places, like Biscayne, Monterrey, or Malibu, then there were the animal names, Mustang, Marlin, Tiger, Colt, even Rabbit. Most evoked power or adventure, but what the heck is a 303, a 545, or a C300? Maybe they generate about as much excitement as an accountant can handle, but they're not for me.
OK, they don't run into trouble when translated into other languages, but that's a poor excuse. There's an urban legend that says the Chevy Nova didn't sell well South of the border because its name, in Spanish, means "It doesn't go." You gotta wonder what Camaro and LaCrosse might mean (I looked, you don't want to know). Exxon it seems was named by a computer that found the name to be totally meaningless in all known languages. That's a cop-out.
Paul Elio, in naming his creation, follows in the footsteps of Henry Ford, Louis Chevrolet, Walter P. Chrysler, and the Dodge brothers. I think that's appropriate. When a man puts his name on a product, you have to admit he's seriously involved.