Switching Up The Marketing Strategy...

[JEBar]

Well I know a 16 year old that wants the keys..

earlier today I showed a picture of my wife sitting in the P4 to our 6 year old grandson .... wanted to know if Grandma would pick him up for school in it when we get one .... he then asked me to promise he could drive it when he gets his license ....

 

[Ocean9000]

Daily ride for us is about 8 hours. We did rode the Dragon 9 times in one day long story. Hit the end of it and go to TN/NC boarder and enjoy another great ride.
Then of course there is the short interesting road right in Gatlinburg Roaring forks road. One often missed but it worth the time

Wow, Smitty, where is that? Please PM me with some info so I can check it out if I ever get back to the fontana dam area and US 129...

 

[WilliamH]

New Marketing
So our new commercial has Hannah Davis (the Sports Illustrated cover model) driving a Creamsickle colored Elio.
(Shot cropped at top of window opening to show she is wearing a bikini top)
(view from interior of the vehicle)
Pulls into parking area at beach.
(Shot shows her starting to get out of the vehicle, still not showing the top of the vehicle)
( as she stands up shot pulls back to show her in sports shorts and bikini top)
(camera pulling back shows model taking surfboard off the top of the Elio and starting to run down the beach toward the ocean) (shot freezes)
(screen shows trademark in the upper left corner and text in lower right Arial bold font saying "the new fun vehicle")

So far the marketing has been named at commuters, at people buying basic transportation for college kids, at older people in their motorhomes, now let's get the kids `who are young and having fun.

 

[Bert]

And during that entire commercial, I'd be staring at the Elio.
OML! What the heck is WRONG with me??

 

[John Painter]

At work where there are many under 25s I've interested several people, but interest definitely seems to be a 25+ thing.

My son thinks Elio's hot s#!t and he's 12.

 

[DWR]

My son thinks Elio's hot s#!t and he's 12.

My 8 YO does too. He wants me to pick him up at school in it, since the teachers put the kids in the cars on the right side. He can't wait to see them scratching thier head, looking for the door.LOL.

 

[Smitty901]

Wow, Smitty, where is that? Please PM me with some info so I can check it out if I ever get back to the fontana dam area and US 129...

Started a Conversation on the Road with links to more information. It is a ride you will do more than once.