Yes, ('course I'm one of those) and the other benefit, it's already licensed. That's a boon for a DIY project vehicle.The thing is, someone would pay more than that for just the frame as a base to build their own toy, as I recall several people on here have said.
Selling the thing so close to the cost of the base components means it can't go very much lower.
I guarantee there will be a lively 'lowcost' type kit market to fill the dreams of us car-nutty dreamers.