It's a funny thing that often when we give to well intentioned charities or maybe entities like PBS, for instance, that an inducement is 'free' gifts which then basically 'erode their bottom line,' essentially undoing the very benefit we originally meant to bestow.
We don't think of that so much in the business world because we may think that they have thought all that out and worked it into their business plan and profit model. Poor planning and now particularly this discounting may be one issue at the heart of what is keeping viable big money away. Business, unlike charity, has to make money for the investors: it very well may be that Paul just low balled too early, and too much, to ever get enough traction in this industry and simply was always behind the power curve anyhow. I wonder if there is really a market for these at $ 10,000? For all the ups and downs and knowing what we know, would we have just paid more? I would now have gone down to the kiosk or gone online and paid my $10 K and picked my Elio trike up at the Pep Boys next week, gladly.