I never understood how anyone could believe that. It's probably 80% of a normal cheap car but not 50%. Even if it was 50%, that would mean his operating cost would have to be 50% too. So, utilities, taxes, maintenance and insurance need to be 50%. You then need to pay the employees 50% or somehow do it with 50% less employees than anyone else. This is not just the plant but the whole operation. Last time I checked, when you are a startup and buying parts, you don't get the best deal. A company that makes window regulators is not going to give Elio the same price as a company like Ford. Ford consumes way more window regulators. They probably buy more regulators in 2 weeks than Elio would in a year.