The Dec 2017 SEC filing states that $26.8 million had been raised as non-refundable. The math indicates that less than half of the 65,000 reservations are of the $1000.00 mark. Lets just guess that 25,000 are $1000.00. I would speculate that if the Elio ever is manufactured that these 25,000 would probably purchase the Elio, if nothing else than to recover their deposits. That leaves 40,000 with smaller deposits that may decide to not purchase if ever made. So it begs the question as to how much current interest is there from the 40,000 reservationists. This, also from the same SEC report: "We believe we have created a sustainable brand loyalty through the manner in which we treat our customers. The Elio is being deliberately priced at the $7,450 base price target even though the market will bear a higher price without any competitors at the outset. By not opportunistically overpricing the Elio, it will be difficult for competitors to attract Elio customers away. We believe that most major auto manufacturers are saddled with legacy costs (pension obligations, etc.) and massive corporate infrastructure and overhead that would make it very difficult for them to compete with our targeted $7,450 base price." While I agree with the basic premise of the above comment, I question the "brand loyalty through the manner in which we treat our customers" part. I personally don't feel that loyal to them and with their silence they don't seem to be treating us very well.