It costs too much to make the product. It’s in the SEC filing. In a nutshell, about $60k to sell a $20k unit (this is counting the cost of the labor, energy and parts that goes into each unit). Volume won’t solve that. I already posted that they need to move to the SE and be close to other suppliers, cheaper labor and more friendly tax incentives. Eugene is not the place for that. Just go to Greenville/Spartanburg SC and you’ll see.
They are trying to stop the bleeding but they need to make a change. Just printing more money will not help unless they move, fix their manufacturing inefficiencies, unload TMW and center on a flex Deliverator along with full doors.