Jeff Miller
Elio Addict
I believe the audio equipment has a "special" markup beyond their usual Cost+20%, due to the cost of the wiring harness that all those options will need. Basically, those who choose the enhanced options are subsidizing the wiring harnesses that go in every Elio, to keep the price down to the $6800 target. (Don't take my word as gospel, it's just a theory).
Yes, that extra cost would be the 10% toll that I talked about. The odd thing is that these speakers are billed as a direct replacement for the standard ones which to me means that you unplug the standard speakers and plug these in. I really can't comprehend what the "includes factory harness" would be all about and if nothing is needed then what the heck with the additional up-charge.
I think it will be very interesting to see if price wars break out between what EM offers and what you can simply buy directly from the suppliers. I'm all for EM making money where they can but I hope they are true to sticking to the 10% + 20% markup and that the markup is based off what they buy for vs. what I would pay retail; I don't believe the current configurator price reflects this.