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That makes perfect sense in helping to make a decision on the All-In and more importantly to get your wife's perspective. I noticed in most of the Elio couples photos posted the wife or girlfriend was in the front seat. LOL. The Elgin may become more acceptable after a few hundred actual miles behind the wheel. LOL LOL.
Two questions: Can you tell me where the battery is? Also how easy is it to get to with jumper cables.
].I fully agree with you and this should be repeated constantly with many of these threads, and sent to Elio as I am going to do..A small comment from someone who prepped trade shows for a lot of oilfield clients: It's true that technically-driven companies don't always want to spend money on literature, I've even had an executive tell me that if a delegate doesn't understand the obvious superiority of his product then, well, he doesn't deserve to own one.But buyers aren't always engineers or car guys . . . You use simple handouts to jog the memory six months on, even those tossed aside at the hotel may attract someone else's attention. Use the opportunity to keep the brand (and the contact info) in front of your prospect.
Measured against the enormous costs of showing your product at a convention, fair, or community event, the cost of simple literature is tiny. You need to let your potential buyer take something home with him that will keep his curiosity up and remind him of his enthusiasm. You don't waste that initial impression, but turn it into a sale. It doesn't have to be much, a couple of color pictures and a brief summary - even if it's just a one-pager with a few highlights and the company website. You've already made a huge investment in public recognition, a few cents more will help remind your guest why he originally thought the Elio was such a great idea, and keep him connected to the company's progress.
The idea is to make every customer a potential salesperson: An enthusiastic owner is going to spread the word for you, so along with your ownership papers and manual, toss in a package of flyers for every new owner to pass on to the people who will be crowding around the car every time they park it. For very few dollars, you can put an army of dedicated salesmen to work for you.
In 1901 Packard set the advertising world on its ear with the cheeky statement, "Ask the man who owns one" . . . and established a luxury brand that became an American classic - with minimal advertising dollars. You don't have to spend a lot of money, you just have to be smart in how you use it.
I'm both. Still no access.
