Switching Up The Marketing Strategy...

[NSTG8R]

I have do a lot to expose people to the ELIO. Still will just won't sugar coat their money problems

The only "money problems" I mentioned were the parents getting hammered by tuition costs. Exposure was the whole point of the thread, but granted, I wrote it before my first cup of coffee this morning.

 

[Smitty901]

Once the Elio is on the road, the exposure will help to sell.
Most people still have no knowledge a car like the Elio is under development.

Want to sell the ELIO get it on the road. You are 100% correct.

 

[BaldGuy]

I'd much rather have been in that car than a pickup truck or just about any small car... especially the way most companies built them back then.

My favorite quote in back to the future is:
Marty McFly: There he is, Doc! Let's land on him, we'll cripple his car.

Doc: Marty, he's in a '46 Ford, we're in a DeLorean. He'd rip through us like we were tin foil.

 

[NSTG8R]

So you are going to market a car to a young person off to college. The car is not produced yet, no idea when it will be , we don't know the price and the engine failed to show up for a start date. That should sell a lot of them.

Ah ha! I see where I screwed up. I went back and read my initial post, and I did indeed use the word "market" [blood-caffeine level low....that's my story and I'm sticking to it.]. My intent was exposing the maximum number of people to the Elio (students and their parents). I want the Elio to be 'trending'!

 

[RUCRAYZE]

Ah ha! I see where I screwed up. I went back and read my initial post, and I did indeed use the word "market" [blood-caffeine level low....that's my story and I'm sticking to it.]. My intent was exposing the maximum number of people to the Elio (students and their parents). I want the Elio to be 'trending'!

stop using the old caffeine line to cover your CRAFT. lol

 

[Smitty901]

Ah ha! I see where I screwed up. I went back and read my initial post, and I did indeed use the word "market" [blood-caffeine level low....that's my story and I'm sticking to it.]. My intent was exposing the maximum number of people to the Elio (students and their parents). I want the Elio to be 'trending'!

AS do I. And it very well maybe , but not until it is on the road. The number of people that will invest cash and time in a car not even produced yet is limited. ELIO's failure to meet goals only limits that number more. Most like 8 out of 10 I expose to the ELIO as of now first response after they research it is scam.

 

[Rickb]

I believe the one thing Elio has done since '08 is market research. It was the goal of their intial campaign to test the market for a three wheeler vehicle concept. EM's marketing department does know their demographics and how to market to each. Now it's all about funding production.

 

[CompTrex]

I believe the one thing Elio has done since '08 is market research. It was their intial campaign to test the market for a three wheeler vehicle concept. EM's marketing department does know their demographics and how to market to each. Now it's all about funding production.

Do you really think so?
I guess having ~40K reservations for a non-existent vehicle is pretty good, but there are still A TON of people that have never heard of this. I don't see Elio doing any mass marketing at all. I've never seen or heard an Elio ad (except from my computer where I know the gremlins inside are telling the world I'm interested in Elio). All of this has been word-of-mouth or social network marketing.
I think they could do better.
Can you imagine what the reservations would have done if they would have purchased a Super Bowl ad? 'Course, if they could afford that, we'd be on track to have our vehicles by Christmas...o_O

 

[Rickb]

Yes, Elio was testing the market for their concept with their initial Hello Elio Campaign in '08. They needed verification that a 2 seater three wheel commuter vehicle had adequate market appeal to move forward with development plans. There was deffinitiely market appeal to a wide demographic. I think they were pleasantly surprised by the high number of reservations. It seems they will reserve a sell out first production run, so marketing did it's job. Now it's up to the production department to do theirs.

Mass marketing comes with a real product to market if the Elio gets to producion and on the street. The Elio seems to sell itself when people see it so a marketing campaign shouldn't be much of a challenge, unlike funding.

 

[Joshua Caldwell]

Except that I haven't found a single person under 25 that is remotely interested in this vehicle. They think that it's ugly and silly. They'd much prefer their status symbol of a BMW or a WRX or a jacked-up truck than this new, innovative, money saver.

At work where there are many under 25s I've interested several people, but interest definitely seems to be a 25+ thing.