More likely they're getting pushback from their legal team. We're rapidly approaching a production vehicle. P5 will be taken around the country like the P4 is today, and I don't think many of the E-series will be seen outside the factory and maybe some YouTube videos. If they keep advertising "5-star safety" and suddenly can't deliver it, you have the potential for some nasty lawsuits.
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Elio Tv Commercials?
- Thread starter Sethodine
- Start date
Anderson Howard
Elio Addict
Anyone know how the 5-star safety would be different from a 4 star or a 3 star?
Ekh
Elio Addict
5 of the E series are reserved for marketing and test drives.
Ekh
Elio Addict
Lawsuits aren't the problem unless they actually make that claim for a production vehicle and can't deliver it. The real issue is convincing the public that this vehicle is really, really safe. The five-star rating is a convenient way of doing that because it SOUNDS terrific -- the public has for the most part no clue as to what that rating actually includes or does. So Elio's challenge is, in the absence of safety standards for auto cycles, how to gin up something that LOOKS as ironclad as "five star safety rating" but isn't ACTUALLY 5-star etc, because the standards for cars and motorcycles are completely different and there are no federal test programs for motorcycles or auto cycles.
This is a conundrum for EM, so I don't doubt they're backing off the actual language until they can work out a safety testing program that has teeth and will be convincing to the public.
Ekh
Elio Addict
A further thought -- I hope they film the heck out of whatever crash testing protocol they use, because nothing will convince the public like a dummy "walking away" from a head-on crash. Or side-impact crash for that matter. Make those dummies life-like, dress them up in JC Penney clothes, and have a smile painted on their plastic little faces. Program to wave a hand or something at the end of the test... so long as it looks like these lovely little beings are alive and well at the end of the crash.
Trusting
Elio Addict
I expect and lot of people will want to ask me about my new Elio, especially the first year. Some times I won't really have time to talk with them and other times I will be able to take a moment to tell them about it. Either way they will want info about the car. Problem is; most have short memories....
This gave me an idea about advertising the Elio. For what it's worth..... if I were in charge at Elio every new car we delivered would come with a stack of "business cards". These would have basic info about the Elio including the web site address. Owners can give one of these cards to every stranger who wants to know about their Elio, and, unless I miss my guess, it will result in Elio making a ton of sales. What a sweet deal for Elio, thousands of people passing out advertising for them and the cool part is they don't have to pay anyone to do it.
This gave me an idea about advertising the Elio. For what it's worth..... if I were in charge at Elio every new car we delivered would come with a stack of "business cards". These would have basic info about the Elio including the web site address. Owners can give one of these cards to every stranger who wants to know about their Elio, and, unless I miss my guess, it will result in Elio making a ton of sales. What a sweet deal for Elio, thousands of people passing out advertising for them and the cool part is they don't have to pay anyone to do it.
PipSquack
Elio Fan
But wait, there's more! The grill can double as a potato slicer. Makes Julienne Fries in an instant!